In healthcare, a patient care journey represents the entire sequence of events that a patient encounters when interacting with providers, from booking an appointment for a routine check-up to getting treatment for an illness or injury. A healthcare journey is an ongoing process that includes all aspects of the healthcare system, from patient onboarding to education, ambulatory care, diagnosis and treatment, drug prescriptions, health and lifestyle, awareness, referrals and loyalty, and billing.

Combined, they provide a comprehensive view of the patient's clinical picture. But patient engagement is shattered in a majority of healthcare practices. And there are inconsistent, disjointed, and fragmented communications among payers, providers, and other care coordinators. The systems lack transparency, personalization and relevance to where the patient currently is in his or her care journey.

Thus, healthcare organizations need a unified infrastructure to track patients in their healthcare journey and understand their individualized needs.

Role of health cloud in the patient care journey

Enhancing patient engagement

A cloud platform connects all the touchpoints in a healthcare organization and unifies patient records of each patient by tracking their activities across the continuum, enabling care providers to identify a patient as an individual. With a contextual understanding of patients' needs, care providers can foster customized care plans and use the connected infrastructure to set medicine reminders, automatically send notifications, and track their lifestyles.

Providing better access to health information

The health cloud system creates a well-connected architecture in healthcare organizations that orchestrate the flow of data across the care practice with enhanced robustness and security, providing easier access to patient information across all the touch points at the point of care. This enables care providers to deliver personalized care with a contextual understanding of patients’ needs.

Increasing care team coordination

The collaborative medical practice emphasizes patient-centric care. It pertains to all activities that improve patient care and help caregivers manage their patients' health more effectively. Basically, it improves care coordination among providers, care coordinators, and administrators to help identify patients at high risk and deliver right care at the right time.

Improving communication

Connected systems enable personalized patient communication, through which physicians can timely exchange pivotal health information, foster customized treatment plans and share them with each individual. And the AI helps to set medicine reminders for individual patients, send promotional notifications, remind them about upcoming or cancelled appointments, notify them about unpaid bills, and more.

Optimizing patient experiences

Using cloud connectivity, healthcare organizations can create patient portals to better connect with patients and engage them more effectively. Using these portals patients can schedule appointments for themselves and their loved ones more easily, interact with care providers remotely, and make online payments securely.


Businesses like Amazon, Meta, and Netflix have entirely redefined the narrative of consumerism! The concept of consumer-centric services with improved experiences is making a significant impact on the healthcare sector. Nowadays, patients want to be fully in charge of their healthcare. They expect personalized experiences across their healthcare journey. Therefore, healthcare organizations must be ready with an appropriate infrastructure to cope with this wave of change in patient engagement.

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